VIDEO & AUDIO
Boomers Are Ditching Retirement for Entrepreneurship. And They're Killing It
Pedego is taking profitable advantage of two converging trends: aging customers looking for an easier bike to ride and aging founders who want a second (or third or fourth) act
Gallup reports that 80 percent of Boomer startups are built as lifestyle choices meant to supplement retirement income and keep the mind engaged. But some are far more ambitious. Pedego, co-founded in 2008 by Don DiCostanzo and Terry Sherry when both were in their early 50s, is an unusual hybrid. It marries the experience of serial entrepreneurs in their 50s - whose companies have the highest survival rate of any age group, with the enthusiasm of neophytes. Wathc the video then read more here >
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